SFMA’s Singapore booth makes its debut at Hokkaido’s largest trade show
■Introduction
For the first time, the Singapore Food Manufacturers’ Association (SFMA) participated in Hokkaido’s largest trade show, the “Hokkaido Products Trade Business Meeting” to promote “Made in Singapore” food products to the attending buyers. Established in 1967, SFMA is one of the influential industry association in Singapore, boasting over 450 members. In addition to organizing large-scale food fairs domestically, SFMA actively participates in food events overseas.
| ○ Overview of Hokkaido Products Trade Business Meeting
Date：June 11, 2024 (Tue) – June 12, 2024 (Wed) |
■Background
SFMA has been a crucial partner in promoting Hokkaido food products in Singapore. Key figures, including Chairman David Tan, have attended Hokkaido food promotions held in Singapore as honored guests. SFMA aims to expand the market for Singaporean food products in Japan, which led to their participation in the Hokkaido Products Trade Business Meeting.
■Venue Atmosphere
At the SFMA booth that was set up at the trade business meeting venue, a variety of Singaporean food samples, including noodles and the local coffee “Kopi,” were displayed. Among the offerings, the Chinese buns (Pau) filled with the Singaporean specialty “Chili Crab” received high praise from attendees, with comments such as “The rich crab flavor and the perfect mild spiciness are amazing.”
■Looking Ahead
Hokkaido aims to market its local food products in Singapore and the ASEAN region, while SFMA seeks to promote Singaporean food products in Hokkaido and Japan. Following this trade business meeting, both parties intend to further develop their existing relationship and leverage each other’s networks. This collaboration aims to foster mutual trade expansion and economic exchanges. Our office is committed to continuing to collaborate closely with SFMA and other stakeholders to further promote the charm of Hokkaido.
■Event Pictures
