■Introduction
Hokkaido produced food are very popular in Singapore, and can be found in various stores across Singapore. Among them, dairy products have particularly strong brand recognition. This time, we will introduce Hokkaido dairy products sold in Singapore.
■「HOKKAIDO FRESH SERVE」Soft Serve Ice Cream
Located in the Marina Bay area, a major tourist destination, featuring the Merlion, this ice cream shop offers soft serve ice cream, made from Yakumo Town’s Motoyama Farm. It features the vanilla, and Hokkaido melon flavor, attracting many tourists. The shop also displays the “Hokkaido symbol mark for export”, which promotes Hokkaido brands overseas. This mark is trademarked in Hong Kong, Taiwan, China, South Korea, Vietnam, Singapore, and Thailand, and can be used by restaurants in these countries and regions, helping to showcase the appeal of Hokkaido’s food products.
■Hokkaido Cheese on Local Supermarket Shelves
In Singapore, supermarket cheese sections are larger compared to those in Japan, and the popularity of wine—particularly among affluent consumers—has driven up demand for cheese. At major local supermarket Cold Storage, Hokkaido cheeses are sold alongside imported varieties, including Camembert cheese, which is especially popular among Singaporeans for its smoky aroma.
■Yotsuba Dairy Products
In Singapore, supermarket cheese sections are larger compared to those in Japan, and the popularity of wine—particularly among affluent consumers—has driven up demand for cheese. At major local supermarket Cold Storage, Hokkaido cheeses are sold alongside imported varieties, including Camembert cheese, which is especially popular among Singaporeans for its smoky aroma.
■Conclusion
We hear that many Singaporeans, unable to forget the flavors they experienced during their trip to Hokkaido, continue to seek those memorable tastes by purchasing Hokkaido products at local supermarkets after returning home. Our office will continue to seize various opportunities to promote the appeal of Hokkaido’s food, so that even more Singaporeans can discover and enjoy the unique charm of Hokkaido products.
▲ HOKKAIDO FRESH SERVE
▲Yotsuba Dairy’s café au lait and roasted green tea latte on display at Gokoku Shichifuku
▲Hokkaido cheeses are also sold at Cold Storage
