■Introduction
“NATAS Holidays 2025,” held from August 15 (Fri) to 17 (Sun), is Singapore’s largest travel fair, where tourism professionals from around the world gather to promote destinations from various countries and regions. Representing Hokkaido, the Hokkaido Tourism Organization, along with many local governments and related companies, participated in the event to showcase the charm of Hokkaido to Singaporeans searching for holiday destinations. This local report brings you a closer look at the event’s highlights.
■Tourism Promotion at the Hokkaido Booth
In Singapore’s year-round warm climate, there is strong interest in snow activities and seasonal flowers, making Hokkaido one of the most popular travel destinations among Singaporeans. At the Hokkaido Tourism Organization’s booth, a total of 13 organizations — including our office — participated to promote tourism in Hokkaido to event visitors.
Many attendees were repeat travelers who had already visited Hokkaido, and we received numerous specific inquiries about travel itineraries, timing, and transportation options. At the same time, there was also great enthusiasm for exploring new areas, with many visitors seeking information about Northern and Eastern Hokkaido. When we explained that there are direct flights from Haneda Airport to regional airports across Hokkaido, many showed strong interest.
In addition to snow activities and gardens, visitors expressed diverse travel interests such as enjoying hot springs, camping, and stargazing. Meanwhile, some Muslim visitors voiced concerns about the availability of halal food at travel destinations, reminding us of the importance of greater consideration and preparedness on the receiving side.
■Presentation by Hokkaido Smile Ambassador, Mr. George Lim
At both the main stage and the Hokkaido booth stage, a presentation was delivered by Mr. George Lim, a Hokkaido Smile Ambassador and VISIT JAPAN Ambassador appointed by the Japan National Tourism Agency.
Focusing on the theme of summer in Hokkaido, Mr. Lim introduced visitors to the attractions of Northern and Eastern Hokkaido — including outdoor activities, natural scenery, and local cuisine — effectively showcasing the lesser-known charms of the region.
■Conclusion
Although Singapore is known for having a high rate of FIT (Free Independent Travelers), this event once again reaffirmed the effectiveness of B2C promotions in the local market, as many Singaporeans were actively gathering information on their own.
Our office will continue to collaborate with relevant organizations and partners to make the most of various event opportunities, steadily promoting the many attractions of Hokkaido to the public.
（Picture 1 & 2）Hokkaido Booth （Picture 3）Presentation by Mr. George Lim
