■Introduction
In our previous on-site reports, we have highlighted the popularity of Hokkaido travel and cuisine in Singapore. But even just walking around the city, you can unexpectedly come across the name “Hokkaido.” This time, we would like to introduce how “Hokkaido” is closely connected to everyday life in Singapore.
■”Hokkaido” seen in Singapore Restaurants
Singapore has a vibrant dining scene, with a wide variety of restaurants lining the streets. Looking through local restaurant menus, you’ll often find dishes featuring the word “Hokkaido,” such as Hokkaido Butter, Hokkaido Scallops, Hokkaido Rice, and Hokkaido Corn. There is even a Japanese restaurant named HOKKAIDO-YA, showing just how well-known the name “Hokkaido” has become in Singapore.
▲ Japanese Restaurant「HOKKAIDO-YA」
■”Hokkaido” seen in Singapore Cafés
In Singapore, the traditional coffee KOPI, made with sugar and condensed milk, is well-known, but modern cafés serving drinks like lattes and cappuccinos are also very popular. The Hokkaido-born café chain Barista Coffee has opened branches in Singapore, attracting customers with its stylish spaces where you can enjoy both coffee and desserts. Upon entering the café, a large map of Hokkaido greets visitors, and the menu highlights the use of HOKKAIDO BIEI JERSEY MILK. Even in faraway Singapore, you can experience a genuine taste of Hokkaido.
▲ Hokkaido Map inside the café
■”Hokkaido” seen in Travel Catelogs
Hokkaido is a popular travel destination among Singaporeans, who have a strong interest in travel. Major local travel agencies prominently feature Hokkaido trips in their catalogs. Attractions such as Jigokudani (Hell Valley) in Noboribetsu, the Canal in Otaru, and Odori Park in Sapporo are often highlighted as key points of interest.
▲ Singapore local travel agent’s travel catelog
■Conclusion
“Hokkaido” enjoys high recognition in Singapore, with its brand well-established in both food and tourism. Even while shopping at local supermarkets, you might find yourself thinking, “Hokkaido products are even here!” Our office will continue to seize various opportunities to share the charm of Hokkaido with more Singaporeans and actively promote its appeal.