■Introduction
In this month’s report, we bring you a look at The Japan Rail Fair 2024 held in Singapore. Our office collaborated with Yotsuba Milk Products Asia (The Singapore branch of Yotsuba Milk) to showcase a Hokkaido booth, promoting Hokkaido’s food and tourism appeal.
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○The Japan Rail Fair 2024 Organizer：JR East Southeast Asia Business Development (Singapore Branch of JR EAST) Dates：October 11 (Friday) – October 13, 2024 (Sunday) 11：00～20：00 (Closing at 18：00 on the final day) Venue：Urban Park at Guoco Tower(1 Wallich Street Singapore 078881) Overview：Japanese local governments, and companies exhibited booths to promote the appeal of Japan’s food, tourism and culture. |
■Event Highlights
The event featured 22 organizations, including municipalities such as Hokkaido, Akita Prefecture, Yamaguchi Prefecture, Azumino City, Akita City, as well as the Fukuoka Tourism Association, San’in Inbound Organization, Hoshino Resorts Tomamu, JR Kyushu, Air Japan, and KIRIN Holdings, each promoting their offerings. At the Hokkaido booth, our office distributed Hokkaido tourism brochures and held a lucky draw, while Yotsuba Milk provided free samples of four varieties of milk available at local retail stores (plain, strawberry milk, milk tea, and coffee milk), drawing many visitors. On the final day, we held a Hokkaido presentation, sharing information on Hokkaido tourism and the product lineup of Yotsuba Milk.
■ Visitor Comments
・”We’re planning a family trip to Hokkaido in December and we will be meeting family members who live in the U.S. over there.”
・”We’re planning a 10-day trip to Hokkaido in June next year and are looking forward to enjoying the natural scenery, hot springs, and gourmet foods.”
・”I love Yotsuba’s strawberry milk and buy it often. I’m thrilled to have had a chance to try the coffee milk this time.”
■Observations
This event served as an excellent opportunity to promote Hokkaido’s food and tourism through a joint effort between public and private sectors. We will continue to utilize similar events to actively promote the charms of Hokkaido.
